Playing the game of Tag has always been fun and what started as a simple game for school children has developed into a worldwide collective of players involving all types of ways of becoming 'IT'. But what happens when the game takes over your life, jeopardizes your marriage and disrupts your work? In order to maintain his claim to never being "It", Shayne Wayne must figure out how to escape the clutches of the mercenary Tag-master, Jake, hired by his colleagues to tag him in order to save his marriage, his family-life and retire without suffering from the stigma of being 'IT'.