Irreverent, bohemian, iconoclastic, Daniele Kihlgren is the rebellious third child of a wealthy family of cement-industry magnates. In the late 90s on board his BMW R80 he visited Santo Stefano di Sessanio, a medieval village perched on the top Abruzzo's rugged mountains. It was love at first sight. He realises that this is the place to develop one of his old ideas: to authentically restore a dilapidated medieval town and turn the entire village into a hotel.The idea is to make profit from the conservation of the landscape rather than from its destruction, as all too often happens in Italy.