To be eligible for consideration, all films must meet
the following requirements:
/ The film must be 8 minutes or less (including
credits);
/ The film must have fashion at its core and not be a music video;
/ The film must have been completed after 1 September 2019;
/ The film must not profile in any significant way
any competing partner/s of the Virgin Australia
Melbourne Fashion Festival;
/ The film must be consistent with the Festival’s
values. It must not present the use of drugs
including alcohol, narcotics and tobacco; clothing
which contains animal fur, under-aged people in
a sexualised manner;
/ As the selected films will be displayed in public
spaces, a “G” rating classification (or equivalent)
is required for all content. “G” classified media
is for general viewing. The film must not incite,
encourage or present violence, intolerance or
brutality in any form; depict nudity, explicit sexual
activity or crude or indecent language.
The Festival encourages filmmakers to submit films
that are as close to finished as possible. Works in progress
and rough cuts will only be accepted on
these conditions:
/ The only stages to be completed are colour
grade, final sound mix or credits (film must be at
picture look stage);
/ You understand that the film will only be
accepted for submission once. The Festival will
not accept a film previously submitted, even with
significant changes.
Applicants will be judged on the extent to which
they meet the following judging criteria:
/ The film celebrates and showcases Australian
and/or international fashion – either multi brand
or a single designer;
/ The film demonstrates a unique point of view;
/ The film is innovative;
/ The film has a strong directorial style;
/ The film is produced with a high quality of
production;
/ The applicant(s) demonstrates the potential to
contribute to the future growth of the Australian
/ international fashion film industry; and
/ The film complies with the Conditions of Entry.
The judging panel’s selection decisions are
confidential and final and no correspondence will
be entered into. The Festival will not provide critical
analysis or feedback.